Costco customers are splurging in surprising ways — with a 50% jump in sales on self-care and luxury goods
Costco has seen a significant increase in sales of self-care and luxury goods, with a notable 50% jump in sales of saunas and massage chairs. This trend comes despite ongoing economic challenges, indicating a shift towards personal indulgence among consumers. The retailer reported record fiscal third-quarter revenue, reflecting a growing demand for wellness products.
- ▪Sales of personal care products at Costco have surged, particularly in the categories of saunas and massage chairs.
- ▪Costco's Chief Financial Officer, Gary Millerchip, noted that self-care and wellness items performed exceptionally well during the quarter.
- ▪The retailer recorded a fiscal third-quarter revenue of $69.2 billion, marking an 11.6% increase from the previous year.
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Home Costco customers are splurging in surprising ways — with a 50% jump in sales on self-care and luxury goods By Asia Grace Published June 3, 2026, 11:26 a.m. ET See more of our coverage in your search results. Add The New York Post on Google Costco shoppers aren’t sweating high prices. They’re sweating in home saunas. Inflation, international warfare and sociopolitical in-fighting across the US, apparently, cannot hold a candle to self-indulgence as sales on personal care products such as perfume, jewelry, saunas, makeup and massage chairs recently skyrocketed amid the economic crisis, per Costco Chief Financial Officer, Gary Millerchip.
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