Corus expands The Morning Show into afternoon with new program, TMS2
Corus Entertainment is launching a new afternoon program called TMS2, expanding its popular The Morning Show. The show will be hosted by Morgan Hoffman and is set to debut in September on Global and StackTV. Corus is also introducing several new specialty programs while restructuring its $1 billion debt.
- ▪TMS2 will be an hour-long show hosted by Morgan Hoffman, debuting in September.
- ▪Corus is promoting its NextScreen platform to advertisers, which allows viewers to shop while watching TV.
- ▪The company is adding one other new Canadian original series, Private Eyes West Coast, to its flagship channel.
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Open this photo in gallery:Corus announced a handful of new specialty programs in its annual presentation to advertisers called the upfronts.Fred Lum/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountCorus Entertainment CJR-B-T is expanding The Morning Show into a whole new frontier: the afternoon.The broadcasting company announced the new program, TMS2, at its upfront presentation on Wednesday, saying the hour-long show will debut on Global and StackTV starting in September.It will be hosted by Morgan Hoffman, an entertainment reporter on The Morning Show.Christopher Mercer, Corus’s senior vice-president of media sales and solutions, says it will be an ad-friendly program.Corus is selling advertisers on its NextScreen platform, which…
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