Cookieless EC measurement: a 4-step shift to first-party
Browsers and Japan's revised Telecom Act are ending the third-party cookie era at the same time. This walks through what breaks, what holds, and a 4-step migration to first-party measurement.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3893127) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } toshihiro shishido Posted on Apr 29 • Originally published at revenuescope.jp Cookieless EC measurement: a 4-step shift to first-party #privacy #ecommerce #analytics #javascript "Safari traffic looks like it lost 30% of conversions year over year." "Tags fire empty after the cookie banner went up." I keep hearing variations of this from EC operators — and most of the time, the cause isn't the site or the campaigns.
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