Consumers willing to pay more for lobster harvested with ropeless technology, study finds
A study from the University of Maine reveals that U.S. consumers are willing to pay more for lobster harvested using ropeless fishing technology. The research indicates an average increase of $3.42 for lobster rolls when consumers are informed about animal welfare. The findings aim to provide insights into consumer preferences regarding sustainability and conservation efforts in the lobster industry.
- ▪Consumers are willing to pay an average of $3.42 more for lobster harvested with ropeless technology.
- ▪The study was led by Qiujie 'Angie' Zheng from the University of Maine's Maine Business School.
- ▪Maine's lobster industry has implemented various whale-protection measures for decades.
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May 16, 2026 Consumers willing to pay more for lobster harvested with ropeless technology, study finds by Marcus Wolf, University of Maine edited by Gaby Clark, reviewed by Andrew Zinin Gaby Clark Scientific Editor Meet our editorial team Behind our editorial process Andrew Zinin Lead Editor Meet our editorial team Behind our editorial process Editors' notes This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: fact-checked trusted source proofread The GIST Add as preferred source Credit: Pixabay/CC0 Public Domain U.S.
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