Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more
Coca-Cola reported rising sales and a 5% share increase in early 2026, reaching $12.5 billion despite higher costs for materials like aluminum and PET plastic. The company has maintained consumer demand through 'shrinkflation'—reducing package sizes while keeping prices stable. CEO Henrique Braun noted that while many consumers remain loyal, others face financial strain due to inflation and global supply issues. Coca-Cola is also expanding into milk, tea, and low-sugar drinks to adapt to shifting preferences.
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Food & Drink Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more By Allison Lax Published April 28, 2026, 5:10 p.m. ET Coca-Cola fans’ love for the fizzy stuff continues to grow — even as the containers it comes in keep whittling down. On Tuesday, the company reported an increase in sales at the start of the year, raking in $12.5 billion over three months and raising shares by 5% — a notable find, considering the simultaneous steadily rising costs of cans, bottles and packaging. Increased conflict in the Middle East has also contributed to this price hike, as certain supplies, like PET plastic and aluminum, have become more difficult to acquire. 3 Even amid “shrinkflation,” diehard Coca-Cola fans still want more.
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