Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more
Coca-Cola has reported a rise in sales despite the trend of 'shrinkflation,' where product sizes are reduced while prices remain similar. The company generated $12.5 billion in sales over three months, benefiting from loyal customers even as costs for materials have increased due to global conflicts. CEO Henrique Braun noted that while many consumers are still purchasing Coca-Cola products, some are feeling the strain of ongoing inflation and economic uncertainty.
- ▪Coca-Cola's sales increased to $12.5 billion in the first quarter of the year.
- ▪The company has utilized 'shrinkflation' by selling smaller containers to maintain sales.
- ▪Increased costs for materials like PET plastic and aluminum are affecting the beverage industry.
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Food & Drink Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more By Allison Lax Published April 28, 2026, 5:10 p.m. ET Coca-Cola fans’ love for the fizzy stuff continues to grow — even as the containers it comes in keep whittling down. On Tuesday, the company reported an increase in sales at the start of the year, raking in $12.5 billion over three months and raising shares by 5% — a notable find, considering the simultaneous steadily rising costs of cans, bottles and packaging. Increased conflict in the Middle East has also contributed to this price hike, as certain supplies, like PET plastic and aluminum, have become more difficult to acquire. 3 Even amid “shrinkflation,” diehard Coca-Cola fans still want more.
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