Clouted wants to take the guesswork out of making short videos go viral
Clouted is a startup aiming to simplify the process of creating viral short videos by automating clipping and distribution strategies. The platform utilizes a network of gig creators and AI to optimize video promotion across social media. Recently, Clouted secured a $7 million seed round to further develop its marketing infrastructure.
- ▪Clouted helps brands create short video clips from podcasts, songs, and movies for social media marketing.
- ▪The startup has a network of over 100,000 gig creators and uses AI to determine the best platforms and audiences for video distribution.
- ▪Clouted recently raised $7 million in a seed round led by Slow Ventures.
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It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly cost-effective way to market products. Brands and marketing agencies often outsource the process of finding the most compelling 30 to 90 seconds of a video, known as ‘clipping’, to independent creators. But managing these gig workers and determining exactly where to distribute those videos presents a massive operational challenge. Clouted, a startup that went through the a16z’s Speedrun accelerator in 2024, is building the infrastructure to automatically handle both the distribution strategy and the logistics of the clipping process.
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