Chrysler, Jeep, Ram to launch cars costing less than $40K in bid to win back customers
Chrysler, Jeep, and Ram are set to introduce new vehicles priced under $40,000 to attract budget-conscious consumers. The parent company, Stellantis, aims to launch nine new models by 2030 as part of a strategic turnaround plan. This move comes in response to declining consumer sentiment and rising vehicle prices, with the average cost now at $50,000.
- ▪Stellantis plans to roll out nine new models under $40,000 by 2030.
- ▪Chrysler will add three new crossover utility vehicles, including two starting at less than $30,000.
- ▪The company aims to grow its US market share by 50% and cut costs by $3.5 billion by 2028.
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Business Chrysler, Jeep, Ram to launch cars costing less than $40K in bid to win back customers By Taylor Herzlich Published May 22, 2026, 12:57 p.m. ET See more of our coverage in your search results. Add The New York Post on Google The auto giant behind Chrysler, Jeep and Ram plans to launch a bevy of new, lower-priced cars in an effort to win back cash-strapped customers – including models less than $30,000. Chrysler, which currently sells just one kind of minivan, will add three new crossover utility vehicles to its lineup, including two that start at less than $30,000. Parent company Stellantis announced Thursday that it will roll out a total of nine new models under $40,000 by 2030 as part of a $70 billion strategic turnaround plan.
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