China demand hinges on good products that resonate with customers, Cook says
Apple reported a record-breaking March quarter with strong sales in Greater China, contributing $20.497 billion to its $111.2 billion revenue, according to CEO Tim Cook. Cook attributed the success primarily to customer resonance with Apple's products, especially the iPhone 17 lineup and the iPhone 17e. Despite past political tensions and trade issues between the U.S. and China, Apple's performance in the region improved significantly year-over-year.
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News China demand hinges on good products that resonate with customers, Cook says Wesley Hilliard 0 e-mail BlueSky Mastodon X Facebook Reddit Thu Apr 30 2026, 05:06 PM EDT · 1 minute read iPhone 17e helped drive demand in Q2 Apple had a record-breaking March quarter partially thanks to excellent performance in China, but there's more to the story than just basic demand. The US government went through a period of upheaval in 2025 thanks to the new administration's aggressive, random, and now illegal tariffs. While not much has improved in that regard, the relationship between the US and China has improved somewhat in the intervening year. According to Apple CEO Tim Cook on CNBC, that improved relationship with China was a positive development, but not the drive.
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