Chaos consumes Swatch stores over pocket watch collaboration with Audemars Piguet
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Swatch shut down over a dozen stores after crowds swarmed some locations trying to buy the company’s new pocket watch collection with Audemars Piguet, that are already listed for thousands on re-sale sites. NBC News’ Marquise Francis reports.
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NBC News — Tech
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Swatch shut down over a dozen stores after crowds swarmed some locations trying to buy the company’s new pocket watch collection with Audemars Piguet, that are already listed for thousands on re-sale sites. NBC News’ Marquise Francis reports.May 19, 2026
Excerpt limited to ~120 words for fair-use compliance. The full article is at NBC News — Tech.
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