Chanel returns to growth as Blazy's designs win over new shoppers
Chanel has reported a 2 percent increase in revenue for 2025, driven by new designs from creative director Matthieu Blazy that attracted new customers. The brand's operating profit also rose by 5 percent, although it remains lower than pre-pandemic levels. Despite challenges in the luxury market, Chanel's growth signals a potential revival in the sector.
- ▪Chanel's revenue increased to $19.3 billion in 2025, following a decline in 2024.
- ▪Matthieu Blazy's designs have attracted a significant number of new customers to the brand.
- ▪Chanel plans to open 30 new stores this year, including nine fashion boutiques in the U.S.
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A model presents a creation by designer Matthieu Blazy as part of his Chanel 2026-2027 Cruise collection in Biarritz, France, Apr. 28. Reuters-YonhapLONDON — Parisian fashion house Chanel has drawn in shoppers who had never bought the brand before, as creative director Matthieu Blazy's reinvented versions of classic bags, shoes and jackets drove demand that outstripped supply and a return to growth.The privately-owned company on Tuesday reported a 2 percent rise in revenue in 2025 in currency-adjusted terms to $19.3 billion.
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