Canadian parents are paying consultants to help get their kids into top universities
Canadian parents are increasingly hiring educational consultants to assist their children with university applications. As competition for top programs intensifies, many families seek additional support beyond what school guidance counselors can provide. This trend reflects a shift in the admissions landscape, where high grades alone are no longer sufficient for acceptance into prestigious programs.
- ▪Parents are spending significant amounts on consultants to help their children navigate the complex university application process.
- ▪The average entering grade for first-year university students in Ontario has risen from 82 percent in 2011 to 88 percent in 2021.
- ▪Admissions processes now include interviews, personal essays, and extracurricular evaluations, making it challenging for guidance counselors to support all students.
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Open this photo in gallery:Dana Hicks, right, a financial adviser in Delhi, Ont., spent $65 on a one-hour Zoom meeting with a consultant for her daughter Sophie. They helped her to choose between universities she’d been accepted to, and also look for scholarships.Nicole Osborne/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountLuisa Cabral’s teenage son was determined to get into one of Canada’s top engineering programs. But juggling interviews, essays and other supplementals proved to be a challenge, and Ms. Cabral felt he needed support beyond what his school guidance counsellor could provide. She hired a university admissions consultant, who worked closely with her son during his Grade 12 year.
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