Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA's marketing problem
Caitlin Clark has surpassed LeBron James in jersey sales, highlighting ongoing marketing challenges for the WNBA. Despite her popularity, the league has not effectively promoted her, leaving fans surprised by her sales success. Clark's jersey sales rank second only to Stephen Curry, indicating a significant shift in fan engagement with women's basketball.
- ▪Caitlin Clark is now the second-best-selling basketball jersey in the United States, ahead of LeBron James.
- ▪The WNBA's marketing department recently excluded Clark from a promotional graphic for a primetime game.
- ▪Clark's Indiana Fever sold 90 times more tickets on StubHub this year compared to 2023.
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OutKick-Sports Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA's marketing problem The second-year Fever guard trails only Stephen Curry after the WNBA left her off a primetime game graphic By Alejandro Avila OutKick Published May 21, 2026 9:17pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video Dan Dakich EXPOSES Max Kellerman's Broken Brain Trump/Harden Take | Don't @ Me w/ Dan Dakich Dan Dakich completely exposes Max Kellerman for forcing a wild and totally unnecessary political comparison into an NBA trade discussion. Kellerman went completely unhinged, comparing the Cavs acquiring James Harden to electing Donald Trump.
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