BTS Returns to the F&B Space With ARIH, Merging Seoul Street Food with Bold Western Flavors
BTS has launched a new food and beverage brand called ARIH, which combines Western and Korean flavors. The brand debuted exclusively at Walmart, featuring products like Modern Noodle stir-fried ramen and Dual Biotic Soda. This initiative aims to bring authentic Korean cuisine to a global audience while catering to modern consumer preferences.
- ▪ARIH is a Western-Korean fusion food and beverage brand developed by BTS in partnership with Paldo.
- ▪The brand features products such as Modern Noodle stir-fried ramen and Dual Biotic Soda, available exclusively at Walmart.
- ▪ARIH aims to bridge traditional Seoul street food with modern convenience for a global audience.
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Todd Owyoung/Nbc Via Getty Images Food & Beverage Apr 28, 2026 10.2K Views 0 CommentsComments Save Summary BTS has launched ARIH, a new Western-Korean fusion food and beverage brand, in partnership with Korean food manufacturers Paldo and hy The brand debuted exclusively at Walmart with core product categories including Modern Noodle stir-fried ramen and Dual Biotic Soda Members of BTS collaborated on the brand’s development, combining authentic Korean flavor profiles with Western dining habits for a global audience BTS is stepping into the consumer grocery market with the launch of ARIH, a new Western-Korean fusion food and beverage imprint.
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