BTS-Inspired Purple Oreos Could Be the Fastest Sellout Snack of the Year
Oreo is launching a limited-edition cookie in collaboration with the K-pop band BTS, featuring purple wafers and a Korean brown sugar pancake creme filling. The design includes 13 embossed images to celebrate the band's anniversary and connect with their fanbase, the BTS Army. These cookies will be available for presale on June 1 and in stores starting June 8, but are expected to sell out quickly due to high demand.
- ▪Oreo is collaborating with BTS to create a unique cookie with purple wafers and a special filling.
- ▪The filling is inspired by hotteok, a popular Korean street food and childhood favorite of the band.
- ▪The cookies will feature 13 embossed designs to celebrate BTS's anniversary and connect with their fans.
Opening excerpt (first ~120 words) tap to expand
There's always a new variety of Oreo cookies on the shelves, but this might be the most unusual one yet. Oreo and Korean superstar band BTS are collaborating on an upcoming Oreo featuring purple cookie wafers and a special Korean brown sugar pancake creme filling.The brown sugar pancake creme is inspired by hotteok, a filled pancake that's a popular Korean street food, which, according to the press release, was the band's favorite childhood snack.The cookies feature a bright purple wafer, the first time Oreo has used this color, and it comes with plenty of meaning. Purple is a nod to the band and its famous fandom, the BTS Army, to whom "I purple you" means "I love you."To celebrate the band's 13th anniversary, the purple wafers feature 13 embossed designs.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at CNET.
Discussion
0 commentsMore from CNET
