Brazil’s Embratur Spearheads 8-Pronged Strategy to Boost Film, TV, Online Gaming Tourism
Brazil's tourism board, Embratur, is implementing an eight-pronged strategy to enhance tourism driven by film, TV, and online gaming. This initiative aims to connect the audiovisual sector with tourism to increase Brazil's global visibility and promote sustainable development. Embratur's efforts are designed to attract tourists beyond the popular beaches of Rio de Janeiro by showcasing the country's diverse cultural offerings.
- ▪Embratur is focusing on audiovisual-inspired tourism to attract global visitors.
- ▪Studies indicate that 90 million people choose travel destinations based on films and TV shows.
- ▪The strategy includes initiatives to strengthen the connection between culture and tourism.
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Home Film Global May 18, 2026 3:47am PT Brazil’s Embratur Spearheads 8-Pronged Strategy to Boost Film, TV, Online Gaming Tourism By Anna Marie de la Fuente Plus Icon Anna Marie de la Fuente @adelafuente1 Latest ‘Gloria’ Star Paulina García Preps Directorial Debut, ‘The Passion According to Carmen’ (EXCLUSIVE) 4 hours ago France’s Urban Factory Boards ‘Los Eastman’ at Cannes Fantastic Pavilion (EXCLUSIVE) 2 days ago Fantastic Lab Central America & Caribbean Unveils Winners at Cannes Fantastic Pavilion (EXCLUSIVE) 3 days ago See All 'The Secret Agent' Courtesy Everett Collection Brazil’s Tourism Board, Embratur, is spearheading an eight-pronged strategy to boost audiovisual-inspired tourism in the country.
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