Brazil Banned Addictive Design. The Crucial Regulatory Choices Are Still Ahead
Brazil has introduced a significant regulatory framework aimed at curbing addictive design in digital products. The new decree bans various design features that exploit users' cognitive vulnerabilities and imposes substantial penalties for violations. This approach contrasts sharply with the regulatory landscape in the United States, where similar efforts have faced legislative challenges.
- ▪Brazil's Decree 12,880/2026 bans specific design features like infinite scroll and autoplay.
- ▪Penalties for violating these regulations can reach up to 10% of a company's revenue in Brazil, capped at R$50 million.
- ▪The regulatory framework is seen as one of the most ambitious globally in addressing addictive design.
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