Bose Brings Back Its ‘Lifestyle’ Branding With New Speakers for the Home
Bose has relaunched its 'Lifestyle' brand with three new home audio products: the Lifestyle Ultra Speaker, Ultra Soundbar, and Ultra Subwoofer, featuring modern design and enhanced connectivity. The products support multiple streaming platforms, including AirPlay, Google Cast, and Alexa+, and introduce new audio technologies like CleanBass and SpeechClarity. Available for preorder now, the speakers will be released on May 15 with prices starting at $299.
- ▪The new Lifestyle Collection includes the Lifestyle Ultra Speaker, Ultra Soundbar, and Ultra Subwoofer, marking Bose's return to the home speaker market after discontinuing the line in 2022.
- ▪These speakers support AirPlay, Google Cast, Spotify Connect, and are the first to integrate with Alexa+ in the US, along with Bluetooth and auxiliary inputs.
- ▪Bose has replaced its ADAPTiQ headset setup with a new app-based microphone calibration system for room optimization.
- ▪The Ultra Soundbar features two up-firing drivers, four front-facing drivers, a center tweeter, and PhaseGuide drivers for immersive sound.
- ▪This product launch follows a 2024 Sonos app update failure, though Bose states development began three years ago and was not a direct response.
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Julian ChokkattuGearMay 5, 2026 8:00 AMBose Brings Back Its ‘Lifestyle’ Branding With New Speakers for the HomeThe new Lifestyle Ultra Speaker, Ultra Soundbar, and Ultra Subwoofer introduce a cozier look.Courtesy of BoseCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyBose has three new speakers to spice up your home listening. The company's new “Lifestyle Collection”—designed with a snazzy fabric-wrapped grille and gentle curves—includes the Lifestyle Ultra Speaker, Lifestyle Ultra Subwoofer, and Lifestyle Ultra Soundbar.
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