Blueland
Blueland has gained recognition for its eco-friendly cleaning products by eliminating single-use plastic packaging in favor of refillable dispensers and compostable materials. Since its founding in 2014, the company has achieved $300 million in sales and claims to have prevented over 1 billion plastic bottles from entering landfills and oceans. It experienced 80% revenue growth in 2025 and expanded its retail presence into Target stores.
- ▪Blueland offers cleaning products such as detergents, spray cleaners, and hand soaps without single-use plastic packaging.
- ▪The company uses refillable dispensers, compostable paper, and detergent tablets without polymer pouches.
- ▪Blueland has generated $300 million in sales since 2014 and prevented more than 1 billion plastic bottles from disposal.
- ▪Its revenue grew by 80% in 2025, coinciding with expanded distribution into Target stores.
- ▪CEO and co-founder Sarah Paiji Yoo emphasizes rethinking everyday habits to find more sustainable alternatives.
- ▪Blueland’s early sustainability model may have influenced larger brands to launch similar eco-friendly products.
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As consumer concern around microplastics grows, Blueland has made a name for itself by eschewing single-use plastic packaging for its eco-friendly cleaning products, which include detergents, spray cleaners, and hand soaps. Instead it favors refillable dispensers and compostable paper, and tablets of dishwasher and laundry detergent that don’t use the polymer pouches found on big-brand pods. Early to market, the company has logged $300 million in sales since its start in 2014, and says it has prevented more than 1 billion single-use plastic bottles from ending up in landfills and oceans. Its success predates—and possibly inspired—some of the big brands’ similar green offerings.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
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