Bill Ackman, Charles Schwab launch six-figure ad campaign backing Trump’s American Dream Accounts
Bill Ackman and Charles Schwab are launching a six-figure ad campaign to promote President Trump's American Dream Accounts. The initiative aims to provide retirement savings options for millions of workers without access to traditional plans. The campaign includes a mobile billboard in Washington, urging Congress to expand eligibility and enhance the federal match for these accounts.
- ▪The group Save Match Grow is funding the advertising campaign.
- ▪The American Dream Accounts are designed for low-income earners and independent contractors.
- ▪Trump signed an executive action to establish these accounts, which will offer federal matching contributions.
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Politics Bill Ackman, Charles Schwab launch six-figure ad campaign backing Trump’s American Dream Accounts By Josh Christenson Published May 19, 2026, 5:46 p.m. ET See more of our coverage in your search results. Add The New York Post on Google WASHINGTON — A group run by billionaires Bill Ackman and Charles Schwab is launching a six-figure advertising campaign in DC this week to tout President Trump’s American Dream Accounts. The group, Save Match Grow, is footing the bill for a mobile billboard to drive through Washington and share information about the retirement accounts for tens of millions of workers who don’t currently have access to a 401(k) or another workplace plan.
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