Big tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEO
Big tech companies are increasingly concerned about the impact of AI agents on their advertising revenue. Evin McMullen, CEO of Billions Network, highlighted that these agents threaten the traditional display advertising model by keeping users engaged within automated workflows. As non-human traffic surpasses human engagement, the internet's foundational revenue systems face a significant challenge.
- ▪AI agents are undermining the display advertising model that has long funded the internet.
- ▪Non-human traffic now exceeds human engagement, threatening traditional web discovery and revenue systems.
- ▪Billions Network is emerging as a key on-chain infrastructure provider for accountable AI agents.
Opening excerpt (first ~120 words) tap to expand
FinanceShareShare this articleCopy linkX iconX (Twitter)LinkedInFacebookEmailBig tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEOEvin McMullen’s view on AI agents disrupting Google’s and Facebook’s business model was previously shared by Cardano Founder Charles Hoskinson and Cloudflare CSO Stephanie Cohen.By Olivier Acuna|Edited by Shaurya Malwa Jun 3, 2026, 6:51 a.m. 2 min readMake preferred on Evin McMullen of Billions Network said Big Tech firms are trying to find new ways to profit from advertising as AI agents become a greater reality.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at CoinDesk.
Discussion
0 commentsMore from CoinDesk
