Big 12 Commish Already Thinking About Next Media Deal, Bigger Payday
Big 12 commissioner Brett Yormark is already planning for the conference's next media rights deals, which will be up for negotiation in 2030. The current agreements with Fox and ESPN, worth $2.28 billion, are aimed at stabilizing the conference. Yormark is optimistic about future growth and revenue potential as the Big 12 seeks to enhance its standing among the Power 4 conferences.
- ▪The Big 12's current media deals with Fox and ESPN run through 2030.
- ▪Yormark emphasized the importance of creating value for the conference leading up to the next negotiations.
- ▪The Big 12 reported record revenue of $610.9 million for the 2024-25 fiscal year, but still ranks last among the Power 4 conferences.
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