Bicycle (1981)
The project initially named 'Macintosh' was renamed 'Bicycle' by Rod Holt after Jef Raskin's departure, but the team resisted this change. Despite Holt's insistence, the name 'Macintosh' remained popular among the team and was ultimately retained. In early 1983, Apple secured the trademark rights for 'Macintosh' after resolving issues with the McIntosh stereo company.
- ▪Jef Raskin named the project 'Macintosh' after his favorite apple.
- ▪Rod Holt attempted to rename the project 'Bicycle', but the team preferred 'Macintosh'.
- ▪Apple paid a marketing firm to suggest names, ultimately deciding on 'Lisa' and 'Macintosh'.
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Jef Raskin chose the name "Macintosh", after his favorite kind of apple, so when Jef was forced to go on an extended leave of absence in February 1981, Steve Jobs and Rod Holt decided to change the name of the project, partially to distance it from Jef. They considered "Macintosh" to be a code name anyway, and didn't want us to get too attached to it. Apple had recently taken out a two page ad in Scientific American, featuring quotes from Steve Jobs about the wonders of personal computers. The ad explained how humans were not as fast runners as many other species, but a human on a bicycle beat them all.
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