Betting ads featuring Harry Kane and Erling Haaland banned over ‘high risk of strong appeal to under-18s’
Two betting advertisements featuring footballers Harry Kane and Erling Haaland have been banned due to their strong appeal to under-18s. The Advertising Standards Authority upheld a complaint that the ads breached gambling advertising rules. Oddschecker, the company behind the ads, acknowledged the risks associated with featuring top athletes and set their account to a minimum age of 18.
- ▪The ads were deemed likely to appeal to individuals under 18 years old.
- ▪A complaint was filed by a Bristol University researcher regarding the ads' compliance with gambling advertising rules.
- ▪The Advertising Standards Authority concluded that both Kane and Haaland posed a high risk of strong appeal to under-18s.
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NewsUKHome NewsBetting ads featuring Harry Kane and Erling Haaland banned over ‘high risk of strong appeal to under-18s’Cyan Blue Odds Ltd, trading as Oddschecker, said it recognised the heightened risk associated with featuring “top-flight footballers”Josie Clarke Wednesday 27 May 2026 00:01 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2983762","articleMeta":{"url":"https://www.independent.co.uk/news/uk/home-news/harry-kane-erling-haaland-betting-ad-oddschecker-b2983762.html","title":"Betting ads featuring Harry Kane and Erling Haaland banned "}}Related:…
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