Badenoch says Labour ‘just want a better salesman’. It would be a good start
Kemi Badenoch criticized Labour leader Keir Starmer for lacking effective political storytelling, suggesting that the party merely seeks a better communicator. Despite Starmer's list of achievements, his messaging has failed to resonate with voters, leading to speculation about potential leadership changes. Andy Burnham is viewed as a more compelling candidate who could articulate Labour's successes and inspire hope for the future.
- ▪Kemi Badenoch stated that Labour MPs are not seeking to replace Starmer due to his policies but rather for better communication.
- ▪Starmer has a list of achievements but struggles to convey them effectively to the public.
- ▪Polls indicate that a leadership change to Andy Burnham could enhance Labour's popularity.
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Andy Burnham appears more able to tell a story about his successes in office than Keir Starmer. Composite: James Manning/PA WireView image in fullscreenAndy Burnham appears more able to tell a story about his successes in office than Keir Starmer. Composite: James Manning/PA WireLabour party leadershipAnalysisBadenoch says Labour ‘just want a better salesman’. It would be a good startRowena Mason Whitehall editorStarmer has a reasonable list of achievements in power but has undermined himself with a lack of political storytellingWed 20 May 2026 14.14 EDTLast modified on Wed 20 May 2026 14.16 EDTShareNet migration down by three-quarters, the biggest fall in NHS waiting lists for 17 years, knife crime cut by 10%, the economy growing the fastest in the G7, rising wages, energy bills and…
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