Australia's pioneer prosecco producer ponders export name change
Australian prosecco producers are preparing for a name change for their exports due to a new trade agreement with the EU. While they can still use the prosecco name domestically, they will need to adopt a new label for international markets within the next decade. Local winemakers are optimistic about the future and are looking to expand their market presence despite the upcoming changes.
- ▪Australia is the only country outside Italy allowed to use the prosecco name indefinitely.
- ▪Under the new Australia-EU Free Trade Agreement, the use of the term prosecco on exported wines will be phased out over the next 10 years.
- ▪Currently, 95 percent of Australian prosecco is consumed domestically, with a small amount exported to New Zealand.
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King Valley prosecco producers prepare for upcoming export label change for Italian wine varietyBy Annie BrownABC RuralTopic:GrapevinesSun 24 May 2026 at 10:03amSun 24 May 2026 at 10:03amSun 24 May 2026 at 10:03amAlmost half of the prosecco produced in Australia comes from Victoria's King Valley. (ABC Rural: Annie Brown)In short:Australia is the only country outside Italy that can use the prosecco name, but in 10 years, Australian prosecco exports will be rebranded.The Australia-EU Free Trade Agreement delivered a win for Australian winemakers, allowing them to retain the use of the prosecco name domestically.What's next?A new export name has not yet been chosen, but prosecco growers in the King Valley are feeling confident about their…
Excerpt limited to ~120 words for fair-use compliance. The full article is at ABC News (Australia).