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Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train

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Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train

Fans had to endure long lines, fistfights, and even tear gas to cop the $400 Audemars Piguet and Swatch "Royal Pop" pocket watches.

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