At Cannes, TIFF sets the stage for its biggest, riskiest bet since the Lightbox
The Toronto International Film Festival (TIFF) is launching TIFF: The Market in September, aiming to establish Toronto as a key player in the film market. This event will run alongside North America's largest public festival and seeks to attract industry professionals from various sectors. Supported by significant government funding, TIFF's initiative is ambitious but comes with risks amid a challenging film market.
- ▪TIFF: The Market will take place in September at the Metro Toronto Convention Centre.
- ▪The event aims to gather buyers, sellers, and creators from the film, television, and interactive content sectors.
- ▪TIFF has received a $23-million investment from the federal government to support this initiative.
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Open this photo in gallery:At an event in Cannes, TIFF CEO Cameron Bailey pledged that ‘as of September, in North America, Toronto will be the best place to do what we all do.'loic thebaud/SuppliedShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountWhen you come to do business at the Cannes Film Festival, you spend a surprising amount of time in the basement. Sitting a floor underneath the main festival hub of the Palais is the Marché du Film, a vast maze of pavilions, screening rooms and meeting spaces where 16,000 industry professionals from around the world gather every spring to buy and sell movies.
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