Asian toy companies — like Labubu maker — invading NYC’s Times Square after recent departures
Asian toy companies are increasingly taking over retail spaces in Times Square following the departure of several established brands. Notable new arrivals include PopMart, TopToy, and Miniso, which are expected to attract families and collectors alike. The trend reflects a shift in the retail landscape, bringing a playful element to the iconic area.
- ▪PopMart is set to open a 7,000 square-foot store at 1540 Broadway, making it the largest dedicated to Asian toy brands in Times Square.
- ▪TopToy will open a 2,000 square-foot store at 1515 Broadway, joining other Asian brands like Miniso and Line Friends.
- ▪The new toy stores are filling vacancies left by retailers such as Express and Swarovski, contributing to a more family-friendly atmosphere in Times Square.
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Steve Cuozzo Business realty check Asian toy companies — like Labubu maker — invading NYC’s Times Square after recent departures By Steve Cuozzo Published May 31, 2026, 12:06 p.m. ET See more of our coverage in your search results. Add The New York Post on Google A friendly Asian invasion is taking up some of the retail-space slack from recent departures of sportswear and jewelry shops from Times Square. The largest is soon to come — a 7,000 square-foot emporium for Chinese-owned PopMart, makers of creepy but cuddly Labubu dolls, in Vornado’s space at 1540 Broadway. Another Chinese brand, TopToy, will open soon in a highly visible, 2,000 square-foot corner of SL Green’s 1515 Broadway.
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