Apple's iPhone Ultra needs to do more than flash its logo to beat Samsung and Google
Rumors suggest Apple is developing a foldable iPhone Ultra, aiming to compete with Samsung and Google in the premium smartphone market. While the design appears promising with a wider aspect ratio for better multitasking, hardware alone won't justify a $2,000+ price tag. To succeed, Apple must deliver a transformative software experience that fully leverages the foldable form factor beyond just offering a larger screen.
- ▪Apple is reportedly developing a foldable iPhone Ultra with a wider aspect ratio.
- ▪The device must offer more than just a premium logo to justify a price over $2,000.
- ▪Samsung, Google, and Motorola are also advancing foldable software, but none have fully solved the user experience challenge.
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