Apple was dying by the end of the 90s, but then it opened its first ever Apple Store 25 years ago - and the rest is history
Apple opened its first two retail stores 25 years ago, marking a significant turning point for the company. Initially struggling in the late 1990s, Apple transitioned from a 'store within a store' model to standalone locations. Today, Apple Stores are a vital part of the company's ecosystem, generating billions in sales annually.
- ▪Apple opened its first two stores in McLean, Virginia, and Glendale, California, in 2001.
- ▪By the late 1990s, Apple was using a 'store within a store' model that frustrated CEO Steve Jobs.
- ▪Today, there are about 550 Apple Stores worldwide, contributing significantly to Apple's revenue.
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Computing Apple was dying by the end of the 90s, but then it opened its first ever Apple Store 25 years ago - and the rest is history Features By Alex Blake published 19 May 2026 Apple’s vision in physical form When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Apple) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter These days, there are about 550 Apple Stores around the world, with locations popping up in countless major cities and across five of the planet’s continents.
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