Apple Vision Pro Personas may be improved with Apple's new acquisition
Apple has acquired Animato, Inc., a firm specializing in avatar software, potentially enhancing the Personas feature of Apple Vision Pro. The acquisition was revealed by the European Union as part of its Digital Markets Act, indicating it was filed on January 19, 2026. This move aligns with Apple's ongoing strategy to bolster its capabilities in AI and image technology.
- ▪Apple has acquired Animato, Inc., a company that develops software for creating virtual avatars.
- ▪The acquisition may improve the Personas feature in Apple Vision Pro during video calls.
- ▪Animato, Inc. was founded by Francesco Rossi, who previously worked at Apple for seven years.
- ▪The acquisition was reported by the European Union as part of its Digital Markets Act, dated January 19, 2026.
- ▪Apple continues to acquire firms in the AI and image industries to enhance its technology offerings.
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Exclusive Apple Vision Pro Personas may be improved with Apple's new acquisition William Gallagher 0 e-mail BlueSky Mastodon X Facebook Reddit Tue May 19 2026, 08:39 AM EDT · 1 minute read Apple Vision Pro could see improvements to its Personas feature during video calls A low-profile firm that makes software to create virtual avatars has been acquired by Apple, perhaps to improve Personas in Apple Vision Pro. Following its acquisition of firms that may help with new features in Apple Creator Studio, Apple has now also bought a firm that specializes in avatars. Animato, Inc, develops avatar software specifically for use in video chats and lessons. The company appears to have no website, unless Apple has already removed it, and no social media presence.
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