Apple shares closed over $300 for the first time as investors look past AI concerns
Apple shares closed above $300 for the first time on May 15, 2026, driven by stronger-than-expected earnings, a $100 billion stock buyback, and rising Services revenue. Despite criticism over its delayed AI rollout, investor confidence remains high due to the company's strong cash flow and performance in key markets like Greater China. Wall Street is increasingly viewing Apple's AI strategy as a long-term play tied to future hardware upgrades rather than an immediate revenue driver.
- ▪Apple shares closed at a record high of $300.23 on May 15, 2026, surpassing its previous closing high of $287.51.
- ▪The company reported $111.2 billion in revenue and $2.01 in earnings per share, exceeding Wall Street expectations.
- ▪Apple approved a $100 billion stock buyback and increased its quarterly dividend to $0.27 per share.
- ▪Greater China revenue rose approximately 28% year over year, helping ease investor concerns about market share loss.
- ▪Analysts expect Apple to unveil new Apple Intelligence features at WWDC 2026, starting June 8, a key test for its AI strategy.
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News Apple shares closed over $300 for the first time as investors look past AI concerns Andrew Orr 4 e-mail BlueSky Mastodon X Facebook Reddit Fri May 15 2026, 04:00 PM EDT · 2 minute read Apple Stocks app Apple shares closed at a new record high above $300 after investors rewarded the company's stronger-than-expected earnings, surging Services revenue, and massive $100 billion buyback despite continued criticism of its delayed AI rollout. Apple shares closed at a new record high of $300.23 on May 15, surpassing both the $300 mark and the company's previous closing record of $287.51 set on May 6. Earlier in 2026, investors worried about delayed Siri features, slowing hardware growth, tariff exposure, and growing competition in generative AI.
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