Apple Provides Update on App Store, Highlights Key 2025 Safety Stats
Apple has released an update on the App Store, emphasizing its safety and security measures. In 2025, the company rejected over two million app submissions for not meeting its guidelines, while also terminating numerous developer accounts due to fraud concerns. Despite ongoing challenges with fraudulent apps, Apple continues to enhance its review processes using a combination of human oversight and advanced AI technology.
- ▪Apple evaluated more than 9.1 million App Store submissions in 2025.
- ▪Over two million submissions were rejected for failing to adhere to the App Store's Review Guidelines.
- ▪Apple terminated 193,000 developer accounts over fraud concerns in 2025.
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Apple Provides Update on App Store, Highlights Key 2025 Safety StatsWednesday May 20, 2026 8:33 am PDT by Joe RossignolApple today shared stats that paint the App Store as a safe and trusted place for both customers and developers, even though the reality is that fraudulent or deceptive apps continue to make it past Apple's review process from time to time. In 2025, Apple said its App Review team evaluated more than 9.1 million App Store submissions, with a mix of human review and AI. The company rejected over two million of these submissions, including over 1.2 million new apps and nearly 800,000 pending app updates, for failing to adhere to the App Store's Review Guidelines.
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