Apple Experiences Huge Success as Formula 1’s Official U.S. Broadcaster in 2026 As Viewership Takes Off
Apple has seen a significant increase in viewership since becoming Formula 1's official U.S. broadcaster in 2026, with early race weekends drawing more fans than in previous years under ESPN. Senior vice president Eddy Cue highlighted the growth across all days of the race weekend, not just race day. The Miami Grand Prix marks the first U.S. race broadcast by Apple and is expected to further boost viewership numbers.
- ▪Apple became Formula 1's official U.S. broadcaster in 2026, replacing ESPN.
- ▪Viewership for the first three Grands Prix increased significantly compared to the previous year's linear broadcasts on ESPN.
- ▪Eddy Cue, Apple's senior vice president, noted strong engagement across all days of the race weekend, including practice and qualifying sessions.
- ▪The 2026 Miami Grand Prix is the first U.S.-based race weekend under Apple's broadcasting rights.
- ▪Cue spoke about the broadcasting success at the Autosport Business Exchange Miami ahead of the race weekend.
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