Apple cofounder who missed out on $400B fortune becomes poster boy for booze ad campaign — as he reveals his regrets
Ronald G. Wayne, Apple's lesser-known cofounder who sold his 10% stake in 1976 for $2,300, is now 91 and starring in a humorous ad campaign for Busch Light Apple beer, reflecting on his decision with no deep regrets. Though his abandoned share would now be worth over $400 billion, Wayne maintains that his choices aligned with his values and risk tolerance at the time. He has lived a quiet life since, largely outside the tech world, and now uses his ironic legacy to engage with pop culture. The campaign leans into the contrast between his historic exit and Apple’s colossal success.
Opening excerpt (first ~120 words) tap to expand
Metro Apple cofounder who missed out on $400B fortune becomes poster boy for booze ad campaign — as he reveals his regrets By Daniel Farr Published April 28, 2026, 7:20 p.m. ET Long before Apple Inc. became a trillion-dollar titan, a third name sat alongside Steve Jobs and Steve Wozniak on the company’s founding paperwork: Ronald G. Wayne. Nearly 50 years later, Wayne, now 91, is once again in the spotlight, not for tech, but for teaming up with Anheuser-Busch in a tongue-in-cheek campaign promoting Busch Light Apple beer. The irony isn’t lost on him. “Let me show you where a man’s wealth really lies,” Wayne quipped in a promo video, gesturing toward a garage stacked with beer. “Yep, still a really good investment.” Wayne’s place in history stems from Apple’s earliest days in 1976.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at California Post.
Discussion
0 commentsMore from California Post
