Americans demand ban on dynamic pricing — while a baffling portion prefer real-time price fluctuations: survey
A recent survey reveals that a significant majority of Americans are concerned about dynamic pricing and surveillance pricing in grocery stores. While nearly 70% of respondents want a ban on these practices, a smaller portion surprisingly prefers real-time price fluctuations. The survey highlights the growing frustration among consumers facing rising prices and the perceived unfairness of varying prices for the same products.
- ▪Nearly 70% of Americans are concerned about surveillance pricing increasing costs.
- ▪The survey indicates that 67% of those polled support banning electronic price tags and pricing surveillance.
- ▪A TikTok creator shared her experience of a price discrepancy at Walmart, highlighting consumer frustrations.
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Lifestyle Americans demand ban on dynamic pricing — while a baffling portion prefer real-time price fluctuations: survey By Ben Cost Published May 27, 2026, 12:31 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Getting a bargain today can feel like hitting a moving target. Inflation-weary US customers are fed up with feeling like they’re on an economic teeter-totter. A recent survey found that nearly 70% of Americans are concerned about surveillance pricing jacking up the cost of goods — although a troubling 20% think the price tags will stay the same.
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