Amazon’s Duke deal hits immediate snag as Big Ten pushes back on Michigan game
Amazon's new deal to stream Duke's non-conference basketball games, including a matchup against Michigan, is facing immediate pushback from the Big Ten. The conference objects to the arrangement between Duke, ESPN, and Amazon over broadcast rights for the Michigan game. The situation highlights ongoing tensions over media rights in college athletics as streaming platforms enter the space.
- ▪Amazon signed a deal to stream three Duke men's basketball non-conference games in the upcoming season.
- ▪The Big Ten has raised objections to the broadcast of the Duke vs. Michigan game on Amazon's Prime Video platform.
- ▪Duke secured ESPN's approval for the Amazon deal by agreeing to participate in future ESPN-owned neutral-site events.
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OutKick Amazon’s Duke deal hits immediate snag as Big Ten pushes back on Michigan game What was supposed to be a landmark streaming deal is already under fire, with the Big Ten pushing back on Amazon, ESPN, and Duke over control of the Michigan matchup By Trey Wallace OutKick Published May 4, 2026 12:28pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video What Has Happened To Kentucky Basketball? OutKick's Chad Withrow and Jonathan Hutton discuss what has led to Kentucky's downfall as a premiere college basketball program. It was announced last week by the Duke athletic department that Amazon would be the host for three non-conference basketball games next season for the Blue Devils'. But one of the matchups is already facing a roadblock.
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