Amazon Prime’s NBA playoff coverage was an alienating, strangely visionary experiment in anti-TV
Amazon Prime's coverage of the NBA playoffs has been criticized for its lack of excitement and technical difficulties. Viewers experienced issues such as buffering and audio-visual mismatches, detracting from the overall enjoyment of the games. The broadcast's format and chemistry among hosts failed to capture the energy typically associated with live sports events.
- ▪Amazon Prime aired the NBA playoffs for the first time, but the experience was marred by technical issues.
- ▪Viewers reported buffering and audio mismatches during key moments of the games.
- ▪The broadcast lacked the engaging chemistry seen in traditional sports talk shows, leading to a dull viewing experience.
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Cade Cunningham and Donovan Mitchell compete for the ball during the Eastern Conference semi-finals. Photograph: Sue Ogrocki/APView image in fullscreenCade Cunningham and Donovan Mitchell compete for the ball during the Eastern Conference semi-finals. Photograph: Sue Ogrocki/APNBAAmazon Prime’s NBA playoff coverage was an alienating, strangely visionary experiment in anti-TVThe streamer has given us a broadcast so powerfully isolating it effectively anticipates sport’s viewerless futureAaron TimmsWed 20 May 2026 05.00 EDTLast modified on Wed 20 May 2026 05.01 EDTSharePrefer the Guardian on GoogleGame 7 in the NBA playoffs: a chance to kick back, enjoy the drama of a winner-takes-all shootout between basketball’s big beasts, and … switch over from your regular TV provider to Amazon Prime?…
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