Amaravati Amma Vanta empowering women through traditional food ventures
The Amaravati Amma Vanta initiative is empowering women in the Amaravati region through traditional food ventures. Women like Adineni Mahalakshmi and Mulkuri Sydamma have become successful micro-entrepreneurs, contributing to their family incomes. The program promotes women-led entrepreneurship and aims to enhance local livelihoods while preserving cultural identity.
- ▪Adineni Mahalakshmi, a 21-year-old homemaker, has become a successful micro-entrepreneur selling millet malt.
- ▪Mulkuri Sydamma prepares and sells a variety of traditional snacks and is expanding her business with her husband's help.
- ▪The initiative has trained 161 women, leading to the establishment of 26 millet-based home food micro-enterprises.
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For 21-year-old Adineni Mahalakshmi of Mandadam village, financial independence once seemed unimaginable. A Class VII dropout and homemaker, Mahalakshmi never thought she could contribute meaningfully to her family income.However, today she stands as a successful micro-entrepreneur, selling millet malt under Amaravati Amma Vanta, a community food brand initiative launched by the Andhra Pradesh Capital Region Development Authority (APCRDA).In an effort to support the family income, Mahalakshmi began preparing and selling millet malt near the CRDA office. The healthy drink quickly gained popularity among employees and visitors, steadily building a loyal customer base. “I find it difficult to believe that I have become self-sufficient in terms of money,” said an upbeat Mahalakshmi.
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