Alpine F1 team to race under Gucci branding in 2027, meaning new colors are on the way
The Alpine Formula 1 team will rebrand under Gucci starting in 2027. This change will see the team adopt Gucci's color scheme of red, green, black, and gold, moving away from its traditional blue and pink. The new official name will be 'Gucci Racing Alpine Formula One Team.'
- ▪Gucci will become the title sponsor of the Alpine F1 team in 2027.
- ▪The team will change its color scheme to match Gucci's branding.
- ▪This is not the first time a clothing brand has been associated with an F1 team.
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OutKick-Sports Alpine F1 team to race under Gucci branding in 2027, meaning new colors are on the way The team previously raced as Benetton from 1986 to 2001, winning two championships with Michael Schumacher By Matt Reigle OutKick Published May 27, 2026 7:20pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video What are the most interesting outcome from a college sports bill? | Don't @ Me w/Dan Dakich Trey Wallace tells Dan Dakich what the most interesting elements are that could be included in a new college sports bill. Formula 1 is practically synonymous with luxury, so it only makes sense that one of the most well-known luxury brands on the planet wants in on the sport.
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