Airbnb Adds Rental Cars, Stepping Onto Expedia and Booking’s Turf
Airbnb has announced its entry into the rental car market as part of its annual Summer Release. This move allows users to book rental cars directly through the Airbnb app, marking the company's first venture into ground transportation. The decision aligns with Airbnb's strategy to expand its service offerings and compete with established online travel agencies like Expedia and Booking Holdings.
- ▪Airbnb is entering the rental car business, allowing bookings through its app.
- ▪This is Airbnb's first move into ground transportation, a sector dominated by competitors like Expedia.
- ▪About a quarter of Airbnb guests rent cars during their stays, indicating a significant market opportunity.
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Online Travel Airbnb Adds Rental Cars, Stepping Onto Expedia and Booking’s Turf Sarah Kopit May 20th, 2026 at 1:00 PM EDT Photo Credit: Airbnb is entering the rental car business. Airbnb Skift Take Airbnb’s annual Summer Release announced a scatter shot of updates and additions, instead of one big bet. Many of them – including the company’s first foray into rental cars – cross squarely into legacy OTA territory. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email What strategy is Airbnb using to expand its boutique hotel offerings and how are these hotels selected? How might Airbnb’s new credit-back incentives impact hotel partners and rival short-term rental platforms? How are Airbnb's new service offerings like grocery delivery and airport pickup…
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