AI-Generated ‘Photo’ Disqualified From Hasselblad Masters 2026
Hasselblad has disqualified a finalist from the Hasselblad Masters 2026 photography competition due to the use of generative artificial intelligence in their submission. The company confirmed the violation after a review prompted by online accusations. A new photographer has been selected to replace the disqualified entry, maintaining the integrity of the competition.
- ▪Hasselblad disqualified a photographer for using AI-generated content in the Hasselblad Masters 2026 competition.
- ▪The disqualified photo was identified in the Street category and showed clear signs of generative AI.
- ▪Hasselblad is committed to the authenticity of photography and has replaced the offending finalist with a new entrant.
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AI-Generated ‘Photo’ Disqualified From Hasselblad Masters 2026 May 18, 2026 Jeremy Gray Hasselblad has disqualified a photographer accused of using generative artificial intelligence (AI) from Hasselblad Masters 2026. freestar.config.enabled_slots.push({ placementName: "PetaPixel_728x90_ATF_Desktop", slotId: "PetaPixel_728x90_ATF_Desktop" }); freestar.config.enabled_slots.push({ placementName: "PetaPixel_300x600_300x250_320x50_Mobile", slotId: "PetaPixel_300x600_300x250_320x50_Mobile" }); Almost immediately after Hasselblad unveiled the 70 finalists for its Hasselblad Masters 2026 photography competition, with 10 finalists per seven categories, online commenters quickly identified a very questionable photo in the Street category.
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