AI deepfakes expose legal vacuum in India’s celebrity rights protection
The rise of AI deepfakes in India has highlighted significant gaps in legal protections for celebrity rights. Many celebrities are concerned about the misuse of their likenesses without consent, which can lead to reputational damage. This situation calls for urgent legal reforms to address the challenges posed by emerging technologies.
- ▪AI deepfakes are increasingly being used to create unauthorized representations of celebrities.
- ▪There is currently a legal vacuum in India regarding the protection of celebrity rights against such misuse.
- ▪Celebrities are advocating for stronger laws to safeguard their likenesses and reputations.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at South China Morning Post.