AI can give advisors a marketing edge, but mind the privacy rules
Artificial intelligence is transforming how financial advisors attract and engage clients. While AI tools offer significant marketing advantages, Canadian advisors must navigate strict privacy regulations. Many are adopting a cautious approach, focusing on refining their strategies while ensuring compliance with laws.
- ▪AI tools are changing how prospects seek financial advice and how advisors market their services.
- ▪Canadian privacy regulations limit the use of certain AI tools available in other countries, such as the U.S.
- ▪Advisors are using AI to enhance client communication and refine marketing strategies, ensuring compliance with privacy laws.
Opening excerpt (first ~120 words) tap to expand
Open this photo in gallery:Artificial intelligence is changing the way prospects look for advice as well as how they get approached.girafchik123/iStockPhoto / Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountEvery week, Brent Allen, head of sales and distribution at IG Wealth Management Inc., is pitched new AI tools designed to help advisors find new clients.“It’s changing the way people look for advice and get approached,” he says.Although Mr. Allen and his team are excited about the possibilities and are vetting the tools – often aimed at building marketing funnels using AI to unlock leads – they’re taking a careful approach as the technology matures.“We’re very cautious on these because of the Canadian anti-spam laws,” he says.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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