After buses, BMTC plans to turn passenger tickets into advertising space
The Bengaluru Metropolitan Transport Corporation (BMTC) plans to turn passenger tickets into advertising space to generate additional revenue. This initiative follows the success of advertisements on its buses, which currently yield significant monthly income. The BMTC aims to increase its overall advertisement revenue to nearly ₹230 crore over the next few years.
- ▪BMTC is inviting bids from advertising agencies to print ads on the back of ETM ticket rolls.
- ▪The corporation currently generates around ₹4.79 crore monthly from bus advertisements.
- ▪BMTC consumes approximately 72 lakh ETM thermal rolls annually, providing extensive advertising opportunities.
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After wrapping its buses with advertisements, the Bengaluru Metropolitan Transport Corporation (BMTC) is now looking to turn even its passenger tickets into advertising space. The BMTC plans to display advertisements on the back side of ETM ticket rolls used across its fleet.The BMTC has invited bids from advertising agencies for granting licence rights to print advertisements on Electronic Ticketing Machine (ETM) thermal rolls issued to passengers across Bengaluru. The move is aimed at generating additional non-fare revenue for the cash-strapped transport corporation, which operates nearly 7,000 buses and carries around 45 lakh passengers daily.According to the BMTC officials, the strong response to advertisements wrapped on its buses has significantly strengthened the corporation’s…
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