Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Accor has extended its partnership with Paris Saint-Germain (PSG) through 2030, solidifying a decade-long relationship. This renewal is part of a broader loyalty program that includes over 100 partners across various sectors. The partnership aims to enhance brand affinity and maintain Accor's presence in members' lives beyond hotel stays.
- ▪Accor's renewed deal with PSG extends their partnership through 2030.
- ▪The loyalty program now includes more than 100 partners across different sectors.
- ▪The PSG partnership has evolved from being a main jersey sponsor to a broader loyalty integration.
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Hotels Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass Luke Martin May 18th, 2026 at 12:58 PM EDT Photo Credit: PSG captain Marquinhos pictured as ALL Accor and PSG extend their partnership through 2030. Accor Skift Take Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email What are the main objectives of Accor's renewed partnership with PSG? What is the significance of Accor's partnership with Uber, and how does it impact the loyalty program? What are the three tests Accor applies when evaluating new loyalty program partners? Select a question above or ask something…
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