‘A mask can’t hide you from God’: can you shame an ICE agent into quitting?
Activists are using moral appeals and emotional messaging, including TV ads, to pressure ICE agents to reconsider their roles, focusing on guilt, shame, and compassion. Groups like Women’s March and the New Sanctuary Movement of Philadelphia believe that personal morality can override institutional behavior. The campaign follows incidents of ICE violence and aims to counter recruitment incentives introduced under the Trump administration.
- ▪Women’s March launched a TV ad campaign portraying an ICE agent’s daughter confronting him about his work, emphasizing moral accountability.
- ▪The ad campaign was expanded to multiple cities after initially airing in Charlotte and Palm Beach.
- ▪ICE recruitment under the Trump administration included $50,000 signing bonuses, 25% premium pay, and up to $60,000 in student loan repayment.
- ▪Renee Good, a U.S. citizen, was shot by an ICE officer who reportedly called her a 'fucking bitch,' sparking national outrage.
- ▪The New Sanctuary Movement of Philadelphia uses faith-based organizing to appeal to ICE agents’ morality and promote healing.
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A federal agent stands in a hallway to prevent members of the media from going past a certain point in the Jacob K Javits Federal Building in New York, on 17 July 2025. Photograph: Julius Constantine Motal/The GuardianView image in fullscreenA federal agent stands in a hallway to prevent members of the media from going past a certain point in the Jacob K Javits Federal Building in New York, on 17 July 2025. Photograph: Julius Constantine Motal/The GuardianICE (US Immigration and Customs Enforcement)‘A mask can’t hide you from God’: can you shame an ICE agent into quitting?Some activists believe protesting against ICE is ineffective, instead appealing to agents’ morality through both guilt and compassion.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Guardian — US.
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