750,000 Chips, 140 Trillion Tokens: The Math Behind DeepSeek's Permanent Price Cut
DeepSeek has made a permanent 75% price cut on its V4-Pro API, effective May 22, 2026. This decision comes amid increasing demand for AI tokens and frustrations with competitors' rate limits. The price reduction is seen as a strategic move to secure market share rather than a reflection of surplus capacity.
- ▪DeepSeek's V4-Pro API pricing has been reduced to ¥3 per million tokens for input and ¥6 for output.
- ▪The company is responding to a significant increase in daily token consumption in China, which reached 140 trillion in March 2026.
- ▪DeepSeek's price cut is intended to lock in commitments from users before the new hardware becomes available.
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