26/27 Upfront: Broadcast Series Average Age On Air Triples Since 96/97
The average age of broadcast entertainment series has tripled since the 1996/97 season, now averaging nine years old. This shift reflects the changing landscape of television, where established shows are favored over new programming due to viewer preferences for familiar content. As streaming services dominate, broadcasters are focusing on proven series to maintain relevance and attract audiences.
- ▪The average age of broadcast entertainment series in the upcoming season is nine years old.
- ▪This is three times older than the average of three years in the 1996/97 season.
- ▪Viewers are increasingly drawn to long-running series for comfort rather than seeking new content.
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BusinessMedia26/27 Upfront: Broadcast Series Average Age On Air Triples Since 96/97ByTed Linhart,Contributor.Forbes contributors publish independent expert analyses and insights. Ted Linhart is an expert in TV performance data.Follow AuthorMay 17, 2026, 09:38pm EDTFred Silverman, as head of CBS programming in 1973, with his programming board when schedules really mattered.CBS via Getty ImagesThis past week was “upfront week” in New York when the broadcast networks unveiled their new schedules, announced all their new shows and cancellations, and surprised the vast television public with what’s to come. Well, that’s what used to happen. Upfront week was formerly very important to TV fans, but that import has evaporated.
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