2026.22: Luceing Their Mind
The latest edition of This Week in Stratechery discusses various topics, including the reception of Ferrari's first electric vehicle, the Luce. The article highlights the challenges faced by the Luce due to its branding and the shift in focus from performance to efficiency in electric cars. Additionally, it covers China's recent hukou reform aimed at improving social mobility for migrant workers.
- ▪Ferrari's Luce, designed by Jony Ive, has received a negative reception despite its aesthetic appeal as an electric vehicle.
- ▪The article discusses the implications of electric cars prioritizing efficiency over performance, which is traditionally associated with Ferrari.
- ▪China's State Council announced reforms to ease hukou restrictions, allowing migrant workers access to social services in cities where they work.
Opening excerpt (first ~120 words) tap to expand
This Week in Stratechery 2026.22: Luceing Their Mind (Ferrari) Welcome back to This Week in Stratechery! As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings. On that note, here were a few of our favorites this week. Why Everyone Hates Luce. To say that the Jony Ive-designed Ferrari Luce, the iconic carmaker’s first electric vehicle, has faced a chilly reception is an understatement. I actually think it looks great — for an electric car.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Stratechery by Ben Thompson.
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